Annual Report Rating 2011

Swiss Annual Report Rating 2011

The Swiss Annual Report Rating encompassed the annual reports of all listed companies represented on the SPI, as well as the 50 top revenue-generating companies in 2010, the 15 insurance companies with the highest gross premium in 2009 and the 25 banks with the highest reported total assets in 2009 (sample size: 249 reports).

This sample was evaluated by four juries in succession: firstly by the jury from the Department of Banking and Finance (value reporting), secondly by a design jury chaired by Peter Vetter, Zurich University of the Arts, and by a final jury for online, which determined the 12 best websites selected by the preliminary juries from an investor relations perspective, and a second final jury, which totalled up the two ratings to determine the 20 top-ranked annual reports. The overall winner of this year's Annual Report Rating was then named from that list.

Design

The Design jury has awarded the following rankings:

Print

1st place: Kuoni
2nd place: Helsana
3rd place: Implenia

Online

1st place: Kuoni
2nd place: OC Oerlikon
3rd place: Actelion

Value reporting

The Department of Banking and Finance has awarded the following rankings:

Print

1st place: Straumann
2nd place: Swisscom
3rd place: Georg Fischer

Online

1st place: Nobel Biocare
2nd place: Georg Fischer
3rd place: Swisscom

Overall rating for online reporting

The separate jury for online has awarded the following rankings:

1st place: Nobel Biocare
2nd place: Roche
3rd place: Georg Fischer

Overall winners for their annual reports

The final jury was made up of representatives of the Content and Design juries, a representative of a firm of auditors, a financial journalist, a corporate communications officer, an investor relations manager and a communications consultant. The 20 top-ranked annual reports were determined by adding together the ratings awarded by the first two juries. Based on this, the third jury named the overall winners in this year’s Annual Report Rating:

1st place: Swisscom
2nd place: Straumann
3rd place: Novartis