Criteria

Catalogue of design print criteria
Explanatory information about the criteria

Design assessment criteria for printed annual reports

Criteria, pre-selection, working method

All 234 reports were assessed in a pre-selection. This gave a shortlist of some 120 reports. Each jury member assessed these 120 reports on the basis of the 5 criteria using a scale of marks from 1 to 10. The 100 best in the Design Print category were assessed and included in the Print and Online (consolidated) category; weighting: Design Print and Design Online 50 per cent each.

1. Overall impression > Mark 1–10

  • Media convergence
  • Complementarity
  • Appropriateness
  • Self-sufficiency
  • Care

2. Design > Mark 1–10

  • Design concept
  • Reader guidance
  • Interaction of text, image, diagrams and tables
  • Structure, rhythm
  • Climate, use of colours

3. Images and visual presentations > Mark 1–10

  • Pictorial language
  • Expressiveness
  • Communication content
  • Graphics and diagrams

4. Typography > Mark 1–10

  • Choice and use of fonts
  • Readability, reader guidance
  • Structure, clarity
  • Text breaks
  • Structure of tables

5. Implementation > Mark 1–10

  • Reproduction, pre-press work
  • Print quality
  • Finishing
  • Paper, binding and final presentation